For our team, 2025 was a year of intense work, major launches, and tangible growth in media reach. We delivered dozens of projects across e-commerce, technology, telecom, defence tech, as well as social, educational, and charitable initiatives.
The year in numbers
Over the course of the year, the team produced and pitched more than 270 pieces of content in various formats—op-eds, press releases, expert commentary, interviews, and analytical features. We also launched six brand and influencer collaborations, ran four promotional campaigns on Telegram, delivered eleven media special projects, organized eighteen product testing programs, hosted six media events, and produced a video project that reached half a million views.
Pre-launches that raised the bar
Among the most memorable projects for the team were the pre-launch campaigns for OLX Real Estate and OLX Jobs.
In particular, the real estate market trends topic helped the client secure over 120 media mentions and more than 370,000 views. For comparison, in 2024 this direction generated just 22 publications and 136,000 views.
The semi-annual Real Estate digest also stood out, delivering 147 publications and over 500,000 views—surpassing the results of last year’s full annual digest.
Projects that made an impact
The year’s standout cases included a mini-series for Kyivstar; the CEO of Wix speaking at Forbes AI Day; the launch of communications for Wix Playground Academy; a collaboration between BlaBlaCar and the embroidered clothing brand Svarga; the development of adaptive tableware prototypes for people with amputations and a supporting communications plan in partnership with Superhumans; and the UK market entry of the British-Ukrainian startup Trypillian.
A year that set the pace
2025 proved that consistent content work, strong ideas, and a deep understanding of audiences drive not only quantitative growth, but real qualitative impact. We’re laying the groundwork for even more ambitious projects ahead—and are already working on the next major launches.
