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The agency team delivered an integrated communications campaign for BlaBlaCar, aimed at promoting travel among women and supporting female drivers in Ukraine. The project was tied to International Women’s Rights Day on March 8 and focused on the platform’s “Women Only” feature.
The agency became a key partner of the project, taking full responsibility for developing the creative idea, concept, and mechanics, selecting and engaging guest hosts, sourcing and managing the production team, and shaping the promotion strategy. Thanks to this comprehensive role, the agency helped align the brand’s strategic objectives with creative ideas and seamless production execution.
The Newsfront’s team provided strategic media support for the market entry of Trypillian, a new British-Ukrainian defence tech startup. We built the informational foundation for brand awareness, organised the first major publications, and shaped the company’s expert positioning in the media.
