- December 2018
“To Hear “Mom”: Multi-channel Campaign to Change Attitudes Towards IVF
The project: “To Hear “Mum!” Challenge: We had to not only draw public attention to the problem of infertility but also change the perception of IVF as a fertilization method. Approach: We developed a comprehensive all-Ukrainian social project to help couples become parents. The multichannel campaign included: Educational dialogue, “Not Just TA(L)K” for bloggers and […]
