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Project: A fundraising campaign for SUPERHUMANS to support prosthetics for soldiers, launched in 2023. Challenge: To help increase the number of donors while working to build a positive image of BlaBlaCar. Approach: To attract the attention of a broad audience, we built the project around the joint journey of a famous chef, Masterchef judge Olga […]
Project: World Orphan Diseases Day Challenge: To raise awareness of rare diseases and the difficulties such patients face. The project was implemented in 2020 Approach: Our campaign was a testament to innovation, featuring a captivating flash mob in the subway and a thought-provoking newsletter to bloggers. We also collaborated with the media and shared engaging […]
Project: Building GlobalLogic’s image as a technology leader and responsible employer. Challenge: Competitive market, a few internal information sources, insufficient quality materials about technology Approach: We worked not only with the classic press office (columns, releases) but also communicated with the media directly within the media club through creative newsletters and created newsworthy stories based […]
