Press breakfast for journalists specializing in real estate in Ukraine - offline and online format.
Meeting the Experts: Press Breakfast for the OLX Real Estate Category
Project: Press breakfast for journalists specializing in real estate in Ukraine – offline and online format.
Challenge: Increase the visibility of internal experts in the “Real Estate” category, inform journalists about the OLX platform’s analytical capabilities, and create additional newsbreaks for publications after the presentation of analytical data.
Approach: We organized a press breakfast to attract the maximum number of journalists and fulfil the tasks. The developed event concept included creative invitations and gifts for both online and offline formats. The idea immediately showed its effectiveness because even at the invitation stage, we received about five requests for analytical data for materials.
Results: The event was a resounding success, with 30 journalists (16 offline and 14 online) in attendance. The majority of them represented the media from the top 100 of Ukraine. Among the participants of the press breakfast were journalists from UNIAN, Interfax, Economichna Pravda, Forbes, Delo.ua, NV and NV Business, Obozrevatel, Telegraf, Liga.net, RBC-Ukraine, Channel 24, Apostrophe, Babel, Zahid.net, Mind.ua
A total of 26 publications were published after the event.
