March 2025

The Newsfront agency team joined the announcement of the opening of the renovated pediatric intensive care unit at the Mykola Amosov National Institute of Cardiovascular Surgery. This is already our second project in collaboration with the Hopemakers.

Challenge

The Nadietvortsi (Hopemakers) Foundation, part of the Sushko Foundation, invested UAH 28 million to rebuild and renovate the intensive care unit at the Amosov Institute of Cardiovascular Surgery.

The goal was to organize a high-profile opening and ensure wide media coverage.

Approach
The Newsfront team provided full communication support. We prepared and shared the press release, created a media kit, invited journalists to the event, coordinated media on-site, and worked on follow-up stories.

To strengthen the Foundation’s reputation, we also helped publish an opinion piece by its director.
Results

  • Total media reach: 8.9 million
  • Media coverage: 29 publications of the press release, with 1.3 million reach
  • Television: 3 TV stories on national channels, 2 of which aired as part of the United News nationwide broadcast
  • Authored content: 1 opinion column by the foundation’s director published on Hromadske