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Newsfront Communications is a full-service communications agency. We have been helping our clients, Ukrainian and international companies, build and protect their reputations since 2005. Our main services:
We provide support for both long-term and short-term projects, depending on the client’s needs and objectives.
We have examples of collaborations that have lasted more than 10 years. When a company or organisation has long-term strategic goals, such as brand positioning in the market, strengthening reputation, attracting and retaining customers or partners, we work to develop and implement a comprehensive strategy.
Some tasks may require quick and effective solutions, such as launching a new product, responding to a crisis situation, implementing a CSR project or fundraising initiative. In such cases, we provide short-term support, from idea to reporting.
Our agency has considerable experience in the market, experience of cooperation with various brands and industries, constantly communicates with journalists and editorial offices, which gives us the opportunity to have up-to-date contacts with the media.
Our other advantages include:
Flexibility and individual approach. We focus on the client’s goals and objectives first and foremost and try to find the most effective way of cooperation. If necessary, we can reallocate hours, change the approach, find partners to help with project implementation, etc.
The time it takes to implement communication projects depends on various factors: the scope and complexity, the ability of the client’s team to be involved in the approval process, the market situation, etc.
Some communication projects can be implemented within a few weeks, especially if they are limited in scope and have a simple structure. For example, organising a press conference or sending out a press release.
More complex projects can be implemented in a few months. This may include launching a comprehensive PR campaign, developing a strategy, and securing publications in accordance with the media plan.
Some large projects can take six months or more. This can be strategy implementation, rebranding support, or a large-scale CSR project.
Yes, our agency provides Digital PR services.
Here are some of the main elements of these services:
The agency works on a retainer system, which means that we calculate the cost based on the hours that each specialist needs to complete the task. The cost of services depends on many factors – the terms of reference, the complexity of the service, the timeframe, and the number of specialists involved.
To get the exact cost of services, it is best to contact us and discuss your goals and expectations. We will provide a free consultation and formulate a price according to your request.
A PR strategy is a structured document that describes actions to promote a project, product or company on the market by working with the target audience.
Working with a strategy includes two main stages: strategic and tactical.
At the first stage, we analyze the situation and the target audience, define goals, objectives, and criteria for evaluating the effectiveness of communications. We work with the target audience and stakeholders, define key messages, arguments for them, communication channels and tools.
At the second stage, we create a detailed PR plan, which may include topics for materials, ideas for additional projects, and communication templates.
We adapt each strategy to the business goals and communication objectives formed on their basis.
The team structure may vary depending on the project, terms of reference and client needs. The agency consists of three large working groups, each headed by a Group Account Director. This is a specialist (in our case, a female) who is responsible for distributing the workload in the teams, strategic advice, budgets, and quality control.
Each project team is headed by an Account Manager, who, depending on the scope, may manage one or more clients. Senior Account Executive and Account Executive work with the Account Manager, most often writing texts, communicating with journalists, and compiling media databases.
These roles can be combined or separated depending on the specific needs and project. It is possible to allocate a separate manager for a project, but it depends on the project workload, complexity of tasks, and other factors. We are always ready to offer the most effective team composition.
Yes, we provide B2B PR services.
They are focused on creating and maintaining a positive image of the companies among potential partners. Key aspects of B2B PR may include:
We work with classic PR tools, such as building relationships with the media and target audiences, as well as creating creative projects, supporting events, and working with social media. One of the agency’s strengths is an integrated approach to communications and consistency in project implementation. We start our work by assessing the market situation and setting measurable goals, offering a system of KPIs and regular reporting.
We work according to industry standards and evaluate communication campaigns by key quantitative and qualitative indicators, such as
We are in constant communication with media outlets, journalists, bloggers, opinion leaders and tech reviewers. This allows us to understand the interests, editorial policies and expectations of journalists and bloggers from interacting with brands or corporate press services.
At the same time, we emphasize that knowledge of the media market is not enough for a successful campaign. The quality and value of the content for the readers of the media outlet or blog, the newsworthiness of the story, and the information context in general are also important.
Yes, we have been actively developing IT communications for more than 8 years at the agency. We have experience working with service and product companies, startups, and b2b communications for technology brands. Our portfolio also includes work with personal brands, test parks, development of communication strategies for market entry, experience in communicating complex technologies and complex IT topics.
Yes, we work with brands’ presence on social media: we develop strategies, create and design social media pages, prepare and publish content, and ensure communication with users. We also organize cooperation with bloggers and opinion leaders, develop ideas and implement creative newsletters.
Our portfolio includes cooperation with automotive brands such as BMW, MINI, and Aston Martin, as well as IT companies, NGOs, charitable initiatives, government projects, and FMCG brands.
