Anti-crisis communications are a set of actions that include managing communications, protecting reputations, and minimizing damage during crises.
What activities can be included
- developing an anti-crisis strategy (creating a stakeholder map, identifying crisis scenarios, preparing templates for responding to them)
- responding to a crisis of any scale, from drafting and sending out a response statement to developing projects and a long-term reputation recovery plan
- monitoring, assessing crises and setting up alerts
Who needs crisis communications
- companies with a significant B2C component and potential complaints about the quality of service, support, etc.
- companies that provide services through partners
- public companies that work with a large number of people who are potentially associated with the company’s position
What results can you expect
- increased speed of crisis response due to set up of monitoring and availability of ready-made statements and response processes
- more precise and more predictable crisis management
- a systematic approach to communications in general, taking into account potential crisis factor
