Employer branding is a comprehensive approach to communicating with former, current, and potential employees and the public. It involves communicating values, corporate culture, career opportunities, and other factors that influence a company’s attractiveness to employees.
What work can be included
- creation of an employer brand strategy (positioning, values, portraits of target audiences, key messages to them, tools and channels)
- Preparation of materials aligned with the PR plan: columns, interviews, newsletters, social media posts, etc.
- development and implementation of special projects, including media projects, community building
- monitoring and organizing participation in industry events
Who needs to work with an employer brand
- companies that have been on the market for a long time but face the fact that candidates do not know anything about them or can’t find information
- companies that receive refusals to take part in an interview due to a low level of knowledge about the company or it’s values
- new companies that want to attract more potential employees and turn existing ones into brand ambassadors
What results can be expected
- saturation of the information field with information about the company, its values, advantages, founders and managers, as well as corporate culture
- regular content of social networks and communication of essential topics for the company and employees
- increasing the engagement of existing employees by creating projects with gamification elements and creative mechanics
