A communication strategy is a comprehensive document that defines how, with what messages, and through which channels a company will communicate with its target audience to achieve business goals.
What work is included in the service
- conducting a strategic session (defining communication goals and objectives, assessing existing expectations and resources)
- identification of the company’s target audiences and development of their portraits
- development of key messages and reasons to believe (RTB) for each audience, as well as a selection of tools and communication channels
- development of a PR plan, project ideas and templates
Who needs a communication strategy
- companies and organizations that annually develop or update strategies
- companies that have not built communications before and want to define goals and central areas of effort
- companies that have separate PR activities but want to work with communications more systematically
What results can be expected:
- formed communication goals, tools for evaluating effectiveness and achieving them
- a comprehensive document that will become a “handbook” for an agency or in-house specialist
- a defined PR plan that includes not only tools and ideas but also a list of media, events, and, if necessary, an indicative budget
