PR for defence & miltech includes building and managing the reputation of companies that create technologies for Ukraine’s defence capability — from communication systems and drones to software solutions that support the Armed Forces.
What tasks are included
- development of communication strategies and key messaging depending on the company’s goals (e.g., investor relations, sales, GR)
- building media relations with specialized and mainstream outlets in Ukraine (Forbes, AIN, Defender and others) and globally (Defence Post, Times Radio and others)
- positioning founders and experts as thought leaders in the defence tech sector
- organizing interviews, event participation, and public speaking opportunities
- managing reputational risks and ensuring message consistency across all channels
Who needs this service
- defence and miltech startups entering the market or seeking investment
- companies developing technologies that enhance communication, security, analytics, or battlefield efficiency
- international partners and investors working with Ukrainian defence innovators
What results can be expected
- greater visibility in media and at key industry events
- stronger reputation and trust among partners, investors, and the professional community
- clear and consistent positioning of the company as a reliable and innovative contributor to Ukraine’s defence ecosystem
How we ensure safety and credibility
- Signing NDA before starting any cooperation
- Approval process for every media or social material, including content, photos, and wording
- Visual control: blurring sensitive details in photos or videos, adjusting angles and captions to avoid disclosure of classified information
- Speaker preparation before public events and interviews, focusing on safe communication, key messages, and Q&A
- Consultations with military experts to verify terminology and context, if needed
- Close communication with media — we brief journalists, control context, and ensure message accuracy across publications
