Corporate Social Responsibility (CSR) is an initiative a company or organization implements to respond to social, environmental, economic and military challenges in modern society. It allows the company to actively participate in improving the well-being of the community in which it operates and communicate its values.
What activities are included
- development of a project idea aligned with the company’s communication goals and the needs of the target audience
- development of a detailed project roadmap, selection and briefing of partners for implementation
- project implementation, agreements with partners, influencers, media
- project reporting: quantitative, qualitative indicators, impact
Who needs to develop CSR projects
- companies that have a communications team or a dedicated specialist but need additional support or more profound expertise
- companies that have not implemented CSR projects before and need expertise in setting goals and communication support for the project
- companies that would like to invest in CSR but do not know where to start
What results can be expected
- Creation and implementation of a project that helps society and meets business values
- project support, PR efforts aligned with the communication and business goals
- impact on brand reputation aligned with the goals: better employee engagement, communication of values, work with target audiences
