An external press office is a service where agency experts build and maintain media relations and the brand’s public communications.
What work is included
- Selection and establishment of relations with target media (Media Relations)
- Copywriting and distribution of content (press releases, columns, articles)
- Media monitoring and performance analytics
- Advising on public appearances (events, interviews, comments)
- Anti-crisis response on an ongoing basis (tracking and informing about potential crises)
Who needs an external press office
- Ukrainian offices of international companies
- companies with a large volume of communication tasks and a small PR department
- companies that are actively growing and need to build and protect their public reputation
- growing companies and startups that need publicity to help them acquire clients, partners and investments
- public and educational organizations that build trust among donors and service recipients
If you are interested in systematic work with communications but are still determining whether you need a press office, contact us for a free consultation.
What results to expect
In the case of long-term work, you should expect the following
- systematic mentions of the company in the media read by your target audience
- increased media interest in the company’s expert content
- increase in requests for comments and interviews
- filling the information space with articles that contain key messages about the company, information about its values and benefits of cooperating with it
