Monitoring is the process of tracking and collecting information about a company, brand, or person’s media and social network mentions. When combined with analytics, which assesses these mentions’ tone, reach, and impact, monitoring is an invaluable tool.
What works are included
- selection and briefing of a contractor for the implementation of media monitoring
- analytics of mentions by period and in comparison with competitors
- preparation of infographics and reports based on analytics
- adjustment of strategy and planning of PR activities
Who needs monitoring and analytics
- companies that monitor the effectiveness of communications and regularly adjust the work of the PR department
- PR teams that present the results of their work to top management and use it for budget planning
- companies preparing and updating annual and half-yearly communication strategies
- companies that have potential crisis stories and need to monitor the spread of news and assess the extent of the crisis
What results can be expected
- regular monitoring of company mentions in the media
- retrospective data on public communications of the company and its competitors
- analytical reports on the company’s activity in the mass media, data for presentation to top management and stakeholders
- basis for developing long-term communication strategies and anti-crisis plans
