Media training educates and prepares top managers for effective communication with media and public speaking. It can include preparing for an interview with the media, getting to know the media landscape, and learning public speaking techniques.
What work is included
- development of a training program according to the communication goals
- selection of cases and trends that meet the request
- conducting theoretical and practical parts of the training
- preparation of feedback and recommendations based on the results of the practical part of the training
Who needs media training
- top managers who are taking up their positions and have not been public before
- managers who prepare expert content for the media
- top managers of international companies who want to understand the Ukrainian media market better
What results can be expected
- better understanding of information consumption, principles of journalists’ work and editorial standards
- a higher level of knowledge of how to communicate key messages in interviews and public speeches
- better awareness of newsworthy events and assistance in generating them
