Project: A fundraising campaign for SUPERHUMANS to support prosthetics for soldiers, launched in 2023. Challenge: To help increase the number of donors while working to build a positive image of BlaBlaCar. Approach: To attract the attention of a broad audience, we built the project around the joint journey of a famous chef, Masterchef judge Olga […]
Project: A fundraising campaign for SUPERHUMANS to support prosthetics for soldiers, launched in 2023.
Challenge: To help increase the number of donors while working to build a positive image of BlaBlaCar.
Approach: To attract the attention of a broad audience, we built the project around the joint journey of a famous chef, Masterchef judge Olga Martynovska and veteran Oleksandr “Teren.”
Media communication included traditional and social media channels, for which we prepared copywriting and visuals.
Results.
The video of the trip on Instagram received more than 20k views, and the average amount of donations increased 6 times more than before. The fundraising campaign, with our support, raised over 60 thousand euros. These funds were used to provide prosthetics to 3 veterans.
