Orphan Disease Day: Educational Campaign Reaching more than 7M People

Project: World Orphan Diseases Day Challenge: To raise awareness of rare diseases and the difficulties such patients face. The project was implemented in 2020 Approach: Our campaign was a testament to innovation, featuring a captivating flash mob in the subway and a thought-provoking newsletter to bloggers. We also collaborated with the media and shared engaging […]

Project: World Orphan Diseases Day

Challenge: To raise awareness of rare diseases and the difficulties such patients face. The project was implemented in 2020

Approach: Our campaign was a testament to innovation, featuring a captivating flash mob in the subway and a thought-provoking newsletter to bloggers. We also collaborated with the media and shared engaging videos on social media, enlightening the world about the intricacies of orphan diseases.

Results

7.7 million – total coverage of the information campaign

6.2 million – coverage of the campaign in the subway

14 bloggers and opinion leaders supported the flash mob “I support people with rare diseases” in their posts and stories

940 thousand – coverage of the video