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The agency team delivered an integrated communications campaign for BlaBlaCar, aimed at promoting travel among women and supporting female drivers in Ukraine. The project was tied to International Women’s Rights Day on March 8 and focused on the platform’s “Women Only” feature.
The agency became a key partner of the project, taking full responsibility for developing the creative idea, concept, and mechanics, selecting and engaging guest hosts, sourcing and managing the production team, and shaping the promotion strategy. Thanks to this comprehensive role, the agency helped align the brand’s strategic objectives with creative ideas and seamless production execution.
Project: Pyjama Day. Challenge: The annual campaign in support of children had a year-long break. We needed to encourage all those who care to wear pyjamas on this day and donate to the construction of an inclusive hospital. This message had to be appropriate during the war and the constant training for defenders. Approach: The […]
