Influencer marketing is an instrument for brands working with public opinion leaders and bloggers to promote products and services on pages with relevant target audience
What work is included
- list of influencers according to the campaign goals and the target audience of the product or service
- establishing communication, briefing, and formalizing agreements with influencers
- provision of product delivery, if they are necessary for the project
- developing a creative idea to attract bloggers’ and influencers’ attention to a product launch or news
Who needs influencer marketing
- companies selling goods or services to increase brand awareness and attract the attention of potential customers
- new businesses to gain an audience and draw attention to a product or idea
- educational, humanitarian and fundraising campaigns
What results can you expect
- Increase in the reach of campaigns due to the active use of an additional communication channel
- expanding the audience or, conversely, targeting a narrow profile audience
- increase in the number of subscribers and interaction with the audience through creative communication and alignment with the blogger’s values
