Loading
In defence tech, as in any other industry, an effective PR strategy is integral to building a brand’s reputation and trust. However, the defence sector has its own specific characteristics: more complex decision-making processes, greater regulation and a significantly higher cost of ill-considered actions. Communications must therefore be grounded in expediency and security, and require […]
Brand partnerships, influencer collaborations, and investor involvement have become powerful tools for growth, fundraising, and building emotional connections with audiences. At the same time, partnerships increasingly carry reputational risks — especially in times of war and heightened public sensitivity around values, integrity, and support for the country. Traditional selection criteria such as reach, content style, […]
Collaborating with other brands, experts, or products can be highly effective. Partnerships help reach new audiences, enrich your content, and add creativity and trust to your communications. At the same time, they can be complex, involving multiple parties — which increases the risk of mistakes and the need to share responsibility in case of reputational […]
In an ever-changing world, unforeseen events can occur at any time and put your reputation at risk. Therefore, it is essential for any organization to have a clear crisis communications plan that will help it respond quickly to a problem.
Various speakers come to Newsfront University to share knowledge and skills. One of them is Darya Trapeznikova, editor-in-chief at Mediamaker. Darya shares tips and insights on using the LinkedIn network more effectively in the interests of media, PR, and communications.
Today's success is significantly influenced by your ability to create and maintain professional connections, assist colleagues, and form partnerships. For the Newsfront University blog, we've compiled some valuable tips on networking, a practice that not only enhances your career but also opens up new opportunities and perspectives.
Writers, artists and other artists for whom creativity works are used not to rely on the muse but to train inspiration. Creativity is also a routine for PR professionals because we often deal with creating campaigns, finding concepts for projects and other creative tasks. How do you come up with an Effie Award-worthy idea?
