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For our team, 2025 was a year of intense work, major launches, and tangible growth in media reach. We delivered dozens of projects across e-commerce, technology, telecom, defence tech, as well as social, educational, and charitable initiatives. The year in numbers Over the course of the year, the team produced and pitched more than 270 […]
Brand partnerships, influencer collaborations, and investor involvement have become powerful tools for growth, fundraising, and building emotional connections with audiences. At the same time, partnerships increasingly carry reputational risks — especially in times of war and heightened public sensitivity around values, integrity, and support for the country. Traditional selection criteria such as reach, content style, […]
Collaborating with other brands, experts, or products can be highly effective. Partnerships help reach new audiences, enrich your content, and add creativity and trust to your communications. At the same time, they can be complex, involving multiple parties — which increases the risk of mistakes and the need to share responsibility in case of reputational […]
