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Public statements affect reputation, especially in times of crisis. Oksana Yanovska, our Group Account Director, shared tips on how to act wisely and not worsen the situation with careless statements when communicating with the media.
Writers, artists and other artists for whom creativity works are used not to rely on the muse but to train inspiration. Creativity is also a routine for PR professionals because we often deal with creating campaigns, finding concepts for projects and other creative tasks. How do you come up with an Effie Award-worthy idea?
Collaborations are an effective tool in the communicators' treasury, which helps strengthen relationships with partners and attract new audiences.
