Building a Reputation as a Technological Leader and Responsible Employer

Project: Building GlobalLogic’s image as a technology leader and responsible employer. Challenge: Competitive market, a few internal information sources, insufficient quality materials about technology Approach: We worked not only with the classic press office (columns, releases) but also communicated with the media directly within the media club through creative newsletters and created newsworthy stories based […]

Project: Building GlobalLogic’s image as a technology leader and responsible employer.

Challenge: Competitive market, a few internal information sources, insufficient quality materials about technology

Approach: We worked not only with the classic press office (columns, releases) but also communicated with the media directly within the media club through creative newsletters and created newsworthy stories based on open data

Results:

• More than 100 brand mentions per month
• In cooperation with more than 50 experts, 200+ materials were created
• More than 90% of positive publications per month
• 10+ media events (15–20 journalists at each)

One example of an unconventional approach to media communication is the Thanksgiving turkey mailing. In this way, we emphasized that we could not always tell all the details of the projects, but we were open to communication and grateful for their understanding.