Volunteer Day: Image Project and Fundraising with Luxoft

Project: Volunteer Day (5 December) Challenge: There is a need to highlight the importance of volunteer work and raise funds for the Children of Heroes Foundation. Approach: We proposed collaborating with Underground Standup to hold a charity comedy stream to raise funds. This was not a new format for the standup club, but it was […]

Project: Volunteer Day (5 December)

Challenge: There is a need to highlight the importance of volunteer work and raise funds for the Children of Heroes Foundation.

Approach: We proposed collaborating with Underground Standup to hold a charity comedy stream to raise funds. This was not a new format for the standup club, but it was the first time they had done it in partnership with a company and a foundation and for a specific information cause.

The event was broadcast on the Underground Standup platform, and all the comedians joined the announcement on their pages.

During the broadcast, the company, the foundation, and standups held an auction that increased the donation amount.

Results:

• 200,000+ gryvnas were raised for the Children of Heroes Foundation to provide emergency financial assistance to families.
• More than 37,000 views of the video announcement were posted on social media, reaching 76,000 people.
• Up to 1300 simultaneous viewers of the stream and more than 36 thousand views of the broadcast recording.