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The agency team delivered an integrated communications campaign for BlaBlaCar, aimed at promoting travel among women and supporting female drivers in Ukraine. The project was tied to International Women’s Rights Day on March 8 and focused on the platform’s “Women Only” feature.
The agency became a key partner of the project, taking full responsibility for developing the creative idea, concept, and mechanics, selecting and engaging guest hosts, sourcing and managing the production team, and shaping the promotion strategy. Thanks to this comprehensive role, the agency helped align the brand’s strategic objectives with creative ideas and seamless production execution.
The Newsfront’s team provided strategic media support for the market entry of Trypillian, a new British-Ukrainian defence tech startup. We built the informational foundation for brand awareness, organised the first major publications, and shaped the company’s expert positioning in the media.
This summer, the Newsfront team once again partnered with OLX Real Estate to host a press lunch for journalists and prepare the platform’s half-year market digest. The goal was simple: to spotlight the latest housing market trends and strengthen OLX Real Estate’s position as a trusted source of insights.
In 2024, the Newsfront team once again joined one of the Ronald McDonald House Charities’ most popular initiatives — Pajama Day. As in previous years, we were responsible for the project’s visual concept and media outreach.
The Newsfront agency team joined the announcement of the opening of the renovated pediatric intensive care unit at the Mykola Amosov National Institute of Cardiovascular Surgery. This is already our second project in collaboration with the Hopemakers.
In collaboration with the agricultural holding Astarta and the Ministry of Social Policy of Ukraine, our agency's team developed a practical communication guide for the Resilience Program, designed for use by local communities.
Project: World Orphan Diseases Day Challenge: To raise awareness of rare diseases and the difficulties such patients face. The project was implemented in 2020 Approach: Our campaign was a testament to innovation, featuring a captivating flash mob in the subway and a thought-provoking newsletter to bloggers. We also collaborated with the media and shared engaging […]
The project: “To Hear “Mum!” Challenge: We had to not only draw public attention to the problem of infertility but also change the perception of IVF as a fertilization method. Approach: We developed a comprehensive all-Ukrainian social project to help couples become parents. The multichannel campaign included: Educational dialogue, “Not Just TA(L)K” for bloggers and […]
